Making It Rain (MIR) is eXp Realty’s PPC-based lead and demand generation program. Home to multiple digital ad products designed to grow your real estate business. Each product targets a different goal. Such as generating buyer leads, attracting sellers, or boosting local exposure and runs across Google, Facebook, or both, depending on the campaign. It’s real marketing made simple: learn about our products then select & launch your campaign, and let MIR handle the rest.