ICON Seller Mastery: Price it Right, Get it Sold

This course turns pricing into a repeatable strategy from first call through final sale. Built from interviews with top eXp ICON agents, you’ll learn to uncover seller expectations, shift from comps to competition, build alignment before launch, and realign before momentum fades.

Leave with conversation frameworks, a market response dashboard, action plans, and ICON agent playbooks to reduce resistance, strengthen trust, and lead confidently in any market.
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September 2nd
9am - 11:30am PT | 12pm - 2:30pm ET

This course includes:

Agent Playbooks

  • 20+ ICON Agent Playbooks from
    top-producing listing agents

Accelerator GPTs

  • Custom-Trained AI Coach
  • Personalized Responses
  • Content Creation Assistants

Tools & Resources

  • Market Response Dashboard
  • Pre-Listing Checklists
  • Seller Action Plans

Who is this course for?

This course is designed for agents who want to master pricing strategy and win more listings with confidence. It's ideal for agents who need to set accurate list prices, present pricing data persuasively to sellers, and avoid the pitfalls of overpricing that lead to stale listings.

  • Agents preparing for listing presentations
  • Agents who want to price homes accurately using market data
  • Agents seeking to overcome seller pricing objections and sell homes faster

Upcoming  ICON Seller Mastery Sessions

Master Certification in Market Research

Video

Learn the tools used by the world's top professionals

Text material

Boost your confidence, master the field, become a certified professional

Assessments

We will help you unlock your inner potential so you can excel in your professional field.