eXp Realty, CRM of Choice
CRM of Choice is eXp's bold, new tech solution designed to put the power of freedom, flexibility, and control in your hands.

Get hands-on with Boldtrail, Lofty, or Cloze—three top-tier CRMs included in your existing tech stack. With 25+ immersive trainings this program is built to make mastery second nature—so you can automate smarter, close faster, and grow with confidence.

CRM Platform Training

BoldTrail

BoldTrail is an AI-powered Smart CRM designed to streamline your real estate business. It offers features like automated lead nurturing, customizable IDX websites, and integrated transaction management to help you close deals more efficiently

Cloze

Cloze is an AI-powered CRM that automatically captures and organizes your communications, providing a comprehensive view of your client relationships. It helps you stay on top of follow-ups and manage your pipeline with ease.

Lofty


Lofty combines an intuitive CRM with AI-driven marketing automation, dynamic lead scoring, and IDX website integration. It's built to help agents capture and convert leads effectively, enhancing productivity and client engagement.

Visit our CRM of Choice YouTube Playlist to watch all past sessions.

[Toolkit] Learn about the CRM of Choice Program