B2C: Marketing, Advertising and Lead Generation

This course focuses on the moments when you are most visible — in lead generation efforts, follow up processes and the way you market yourself. We’ll examine laws, policies, and best practices that shape the very core of your real estate business — and why being compliance-minded is a wise way to maximize every promotional effort you make.

Whether you’re building a brand from the ground up, growing your database, or trying on a new tech platform, this course will help you move forward with confidence in what’s allowed.

Strengthen how you engage with consumers — legally, ethically, and effectively.