From Day One: CONSUMER ENGAGEMENT

This course focuses on the moments when your business becomes visible — in outreach, listings, lead gen, and the way you market yourself. We’ll break down the laws, policies, and best practices that shape how you communicate with the public — and why staying compliant protects your business as much as it promotes it. Whether you’re building a brand, growing your list, or trying a new platform, this course will help you move forward with clarity, creativity, and confidence in what’s allowed. As the third course in the From Day One series, it’s designed to strengthen how you engage with consumers — legally, ethically, and effectively.