ICON Lead Mastery
Agent Playbooks
Each playbook is built from in-depth case studies of the real-world systems of top producers
10 Post Client Formula
Belle Tunstall’s system for multiplying every client into a steady stream of 10+ content opportunities. Instead of forcing creativity, she simply documents what she’s already doing — appointments, showings, offers, and closings — and frames each moment as a story that makes her look both busy and approachable.
Group Growth System
Shannan Maxwell has cracked the code for scaling hyperlocal Facebook groups into thriving online communities. By leveraging keyword-rich naming, local business partnerships, and strategic posting, she transforms empty groups into self-sustaining ecosystems.
3-Pillar Content System
Not all views are created equal, and not all posts are meant to generate leads. Noah Ward built a $10M+ business with a simple TikTok framework built around three buckets:
Authority Content, Viral Reach, and Visual Conversion.
YouTube-to-Client Formula
Alexis Diaz built her real estate business so that almost all of her closings came from inbound YouTube leads. Her formula takes viewers from casual browsers to booked consultations by combining consistent home tours, authentic engagement, and a streamlined client funnel.
"Keys" Rewards Program
This point-based system rewards clients for every step in the referral journey—introductions, meetings, signings, and closings—with real, tangible benefits they can redeem for exciting
experiences.
100 Open Houses in 100 Days
Peyson’s strategy will help you create a 100 day plan that
generates predictable lead flow through consistent open houses supported by intentional preparation and fast follow-up.
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